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Founding Team

The people building Primordial.

Two operators who spent their careers inside the systems they're now automating — from trading floors to government ministries to the fastest-growing startups in the world.

TS

Twishmay Shankar

Founder

"The most valuable work in enterprise isn't creative strategy — it's the thousands of operational decisions made daily that nobody builds systems for. That's what we're building Primordial to handle."

The Wharton School

MBA — Analytics, Finance

IIT Bombay

Bachelor of Engineering

Interests

AI Psychology Finance Physics

Twishmay is the founder of PsyTech, an applied research and product development lab building intelligent software systems. His career spans the full stack of institutional finance and technology — from writing code on trading floors to structuring billion-dollar investments to scaling consumer technology companies.

He started at Morgan Stanley, building the systems that execute decisions at institutional speed. He then moved to evaluating and structuring growth investments at Actis and Rothschild, developing a deep understanding of how capital flows into high-growth businesses.

At Balyasny Asset Management, he ran healthcare investment strategies for a multi-billion dollar hedge fund, combining quantitative analysis with deep sector expertise. At Partners Group, he executed private equity buyouts — understanding enterprise operations from the ownership level.

At OYO, he led M&A initiatives during one of the world's most aggressive growth phases, seeing firsthand how enterprise operations break under exponential scale. The pattern he observed across every role became the thesis for Primordial: the highest-value work in any organization is operational, repetitive, and critically underserved by existing software.

Morgan Stanley

Coded trading systems on the institutional equities desk

Actis & Rothschild

Evaluated and structured growth investments across sectors

Balyasny Asset Management

Healthcare investment strategies at a multi-billion dollar hedge fund

Partners Group

Private equity buyouts — enterprise operations from the ownership level

OYO

Led M&A initiatives during hyper-growth scaling phase

PsyTech — Founded

Applied research and product development lab building intelligent software systems

Twishmay writes essays exploring the intersections of technology, cognition, and decision-making. His writing draws on deep interests in artificial intelligence, psychology, finance, and physics — seeking to understand how intelligent systems (both human and artificial) process information and make decisions under uncertainty.

Writing Themes

Technology

How systems scale, break, and evolve

Cognition

Human judgment and decision architecture

Decision-Making

Frameworks under uncertainty

AI Systems

Intelligence, artificial and otherwise

R

Rohan

Co-founder

"I've seen what it takes to scale from 10 to 10,000 users, and from policy paper to 600 million people. The operational work that makes both possible is the same kind of work — and it's exactly what Primordial automates."

Stanford University

MBA

BITS Pilani

Bachelor of Engineering

Personal

Long-distance runner

Dark stand-up comedy

Extremely spicy food

Rohan is an entrepreneur building digital workers and intelligent systems. His career bridges two worlds that rarely overlap: Silicon Valley hypergrowth and Indian national policy implementation.

In San Francisco, he led growth marketing, customer success, and strategic finance at two high-growth VC-backed companies — the functions that determine whether a startup scales or stalls. He lived inside the metrics, the funnels, the churn models, and the unit economics that define modern growth companies.

Before that, he served in the Ministry of Drinking Water and Sanitation, Government of India, supporting the Secretary on Swachh Bharat Mission policy and implementation. This was not advisory work at a distance — it was operational execution at a scale that few people in technology have ever experienced, translating national policy into ground-level change across a country of 1.4 billion people.

That combination — the precision of growth metrics and the ambition of national-scale systems — shapes everything about how Rohan approaches Primordial.

Government of India

Ministry of Drinking Water & Sanitation — supported the Secretary on Swachh Bharat Mission policy and implementation

VC-backed Growth Company (1)

Led growth marketing and customer success functions in San Francisco

VC-backed Growth Company (2)

Led strategic finance and growth operations in San Francisco

Primordial — Co-founded

Building digital workers and intelligent systems for enterprise

Rohan's approach to building Primordial is shaped by a unique duality: the speed and metrics-obsession of Silicon Valley growth companies, combined with the systems-thinking required to move governments.

From startups

Speed, iteration, metrics discipline, growth systems, customer obsession

From government

Scale thinking, stakeholder complexity, implementation rigor, systemic impact

Core expertise

Growth Marketing Customer Success Strategic Finance Policy Implementation Operations at Scale